220Featured
Established digital company for sale in the awnings and shading sector
- Ancona, Marche
- Revenue €250,000 – €500,000
€600,000
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Looking for a business in the e-commerce sector? Attivita24 offers a wide choice of e-commerce for sale in Italy. Contact owners directly, quickly and simply.
22 e-commerce listings for sale in Italy22 e-commerce listings for sale
Average asking price: €99,800 (from €8,000 to €600,000)
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On this page you'll find e-commerce businesses for sale across Italy: online stores already up and running on Shopify, WooCommerce, PrestaShop or marketplaces such as Amazon and eBay, from small niche stores to structured brands with a warehouse and a team. Taking over an existing e-commerce means starting with catalog, suppliers, customers and positioning already built, and skipping the 12-24 months (and the advertising budget) usually needed to bring an online store up to speed.
Some benchmarks on the typical multiples of the Italian market: smaller e-commerce businesses are valued at around 1.5-3 times the annual profit left to the operator, more structured ones at 2-4 times EBITDA; inventory is normally negotiated separately. Before making an offer, check the quality of the traffic (organic or bought through ads), the reliance on a single channel and the real margins after returns and shipping: the guide how to value an e-commerce explains the method step by step, and the valuation tool gives you a first free estimate.
Use the filters for price, region and revenue and contact sellers directly to ask for traffic data and the profit and loss statement. If you want to sell an e-commerce instead, you can publish your listing from €37 + VAT, one-off payment, no subscriptions and no commission on the sale. If you're looking for production with online sales already running, take a look at craft and professional businesses too.
Frequently asked questions
It depends almost entirely on demonstrable profit. As a guide, in the Italian market: micro-stores with no stable profit sell for under €20,000, a small but profitable e-commerce is worth €20,000-€80,000, a structured one with a brand, a team and steady growth €80,000-€300,000 and above. With the same profit, stores with consolidated organic traffic and repeat customers command a premium.
The most common method is the profit multiple: 1.5-3 times the operator's annual profit for small businesses, 2-4 times EBITDA for structured ones. The multiple rises with organic traffic, diversified channels, high margins and low reliance on the owner; inventory is added separately at cost. You'll find the full method in the guide how to value an e-commerce and a first estimate with business valuation.
Ask for read-only access to analytics and advertising accounts, compare declared revenue with actual receipts (payment gateways, marketplace statements), recalculate margins net of returns, shipping and commissions, and verify ownership of the domain, trademark and accounts as well as the strength of supplier contracts. The guide to due diligence when buying a business lists the checks one by one.
Usually not: standard practice is to value it separately, at purchase cost, often with a discount on slow-moving unsold items. Before closing, ask for an up-to-date inventory with intake dates: old or out-of-season inventory isn't worth its historical cost and should be negotiated down.
If the seller is a sole proprietor you need a business transfer with a notarial deed under art. 2556 c.c. (3% registration tax on the value, goodwill included); if it's an S.r.l. a share sale is often preferable: the differences are explained in the guide share sale or business branch transfer. Then comes the operational handover: domain, accounts, contracts and suppliers. Get an accountant to support you.