Attivita24 Observatory: how much businesses for sale cost in Italy
Last updated: October 29, 2026
How much does it cost to buy a bar, a restaurant or a tobacco shop in Italy? The Attivita24 Observatory answers with real data: average, lowest and highest asking prices based on the 787 active listings on the marketplace, in 70 sectors and 20 regions. The figures are aggregated and updated automatically from the public listings of companies and businesses for sale.
Average asking price by sector
Prices asked by sellers (not final sale prices), based only on listings with a public price. Sectors with at least 3 active listings.
| Sector | Active listings | Average asking price | Lowest price | Highest price |
|---|---|---|---|---|
| Restaurants | 139 | €156,800 | €185 | €1,000,000 |
| Bars and cafés | 79 | €111,832 | €600 | €400,000 |
| Artisan and professional businesses | 47 | €847,267 | €12,345 | €12,000,000 |
| Pizzerias | 41 | €129,619 | €35,000 | €350,000 |
| Clothing stores | 26 | €81,727 | €10,000 | €220,000 |
| Beauty salons | 23 | €46,227 | €150 | €110,000 |
| E-commerce | 22 | €99,800 | €8,000 | €600,000 |
| Hair salons | 21 | €70,143 | €20,000 | €220,000 |
| Tobacco shops | 20 | €299,231 | €15,000 | €810,000 |
| Pastry shops | 16 | €184,286 | €35,000 | €650,000 |
| Other | 16 | €95,714 | €5,000 | €250,000 |
| Logistics and transport | 15 | €130,000 | €30,000 | €200,000 |
| Retail | 15 | €69,773 | €7,000 | €300,000 |
| Medical practices and clinics | 14 | €164,000 | €20,000 | €400,000 |
| Grocery and produce stores | 14 | €83,667 | €35,000 | €250,000 |
| Ice cream shops | 14 | €175,500 | €50,000 | €350,000 |
| Auto repair shops | 13 | €183,750 | €30,000 | €550,000 |
| Automotive | 12 | €300,000 | €200,000 | €400,000 |
| Wholesale and distribution | 12 | €475,000 | €25,000 | €1,800,000 |
| Bakeries | 11 | €56,800 | €35,000 | €75,000 |
| Industrial businesses and factories | 10 | €380,000 | €90,000 | €800,000 |
| Fashion and clothing | 9 | €205,000 | €40,000 | €500,000 |
| Pet products and services | 9 | €30,967 | €800 | €70,000 |
| Hotels | 9 | €776,667 | €380,000 | €1,500,000 |
| Café-tobacco shops | 9 | €470,000 | €20,000 | €890,000 |
| Laundries | 9 | €72,667 | €20,000 | €150,000 |
| Building materials and showrooms | 9 | €190,000 | €30,000 | €500,000 |
| Games and leisure | 9 | €46,667 | €35,000 | €55,000 |
| IT and technology services | 8 | €67,500 | €45,000 | €90,000 |
| Cosmetics and beauty stores | 7 | €303,333 | €20,000 | €850,000 |
| Pharmacies and drugstores | 7 | €63,000 | €15,000 | €90,000 |
| Guest houses | 6 | €554,600 | €139,000 | €1,700,000 |
| Business support services | 6 | €425,000 | €200,000 | €650,000 |
| Farm stays | 6 | €400,000 | €400,000 | €400,000 |
| Hardware and DIY stores | 6 | €140,000 | €50,000 | €230,000 |
| Stationery and copy shops | 6 | €55,000 | €15,000 | €80,000 |
| Gyms | 6 | €57,500 | €55,000 | €60,000 |
| Opticians | 6 | €110,000 | €25,000 | €200,000 |
| Bicycle shops | 5 | €116,000 | €13,000 | €260,000 |
| Tourism services | 5 | €276,667 | €100,000 | €490,000 |
| Gaming arcades | 5 | €100,000 | €35,000 | €165,000 |
| Energy | 5 | €400,000 | €400,000 | €400,000 |
| Commercial construction and real estate | 5 | €210,000 | €80,000 | €400,000 |
| Consumer electronics | 4 | €140,000 | €30,000 | €250,000 |
| Publishing and printing | 4 | €157,500 | €55,000 | €260,000 |
| Furniture and furnishings | 4 | €1,470,000 | €40,000 | €2,900,000 |
| Jewelry and goldsmith shops | 4 | €88,750 | €25,000 | €200,000 |
| Florists and garden centers | 4 | €16,500 | €10,000 | €23,000 |
| Butcher shops | 3 | €35,000 | €35,000 | €35,000 |
| Daycares and schools | 3 | €165,000 | €80,000 | €250,000 |
| Training and education | 3 | - | - | - |
Average asking price by region
| Region | Active listings | Average asking price | Lowest price | Highest price |
|---|---|---|---|---|
| Lombardy | 144 | €202,519 | €800 | €3,000,000 |
| Lazio | 95 | €163,622 | €600 | €1,800,000 |
| Emilia-Romagna | 83 | €206,170 | €300 | €2,900,000 |
| Piedmont | 70 | €126,437 | €185 | €500,000 |
| Apulia | 61 | €145,827 | €1,000 | €700,000 |
| Veneto | 53 | €137,734 | €1,000 | €850,000 |
| Campania | 48 | €139,688 | €15,000 | €810,000 |
| Tuscany | 44 | €337,706 | €20,000 | €2,000,000 |
| Sicily | 38 | €785,869 | €150 | €12,000,000 |
| Liguria | 35 | €108,783 | €220 | €800,000 |
| Sardinia | 27 | €179,846 | €8,000 | €490,000 |
| Marche | 25 | €138,333 | €20,000 | €600,000 |
| Abruzzo | 16 | €133,688 | €9,500 | €550,000 |
| Calabria | 16 | €274,167 | €40,000 | €800,000 |
| Trentino-South Tyrol | 7 | €196,250 | €65,000 | €400,000 |
| Umbria | 7 | €126,667 | €20,000 | €280,000 |
| Friuli-Venezia Giulia | 7 | €175,000 | €75,000 | €300,000 |
| Molise | 4 | - | - | - |
| Basilicata | 4 | €1,700,000 | €1,700,000 | €1,700,000 |
| Aosta Valley | 3 | - | - | - |
Methodology
The figures refer to the public listings active on Attivita24 at the time of the update. Averages only include listings with a public asking price (listings with a confidential price are left out) and show what sellers are asking, not actual sale prices. To estimate what your business is worth you can use the free valuation tool or read the guide on how a business is valued.
You may quote these figures by citing the source: “Attivita24 Observatory (www.attivita24.com/osservatorio)”. For press inquiries: contact us.