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Looking for a business in the websites and blogs sector? Attivita24 offers a wide choice of websites and blogs for sale in Italy. Contact owners directly, quickly and simply.

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Q: How is a website or blog valued?

You start from average profit over the last few months, then look at how stable it is: traffic growing or falling, varied sources of visits, earnings from several channels. A site that lives off a single affiliate program or a few pages is worth less than one with income spread across several sources.

Q: What passes to the buyer of a website?

The domain, the content, the hosting, the linked accounts (analytics, Search Console, affiliate programs, newsletter) and the contracts with advertisers. Make a written list of everything that is transferred and check that the seller really owns it.

Q: What are the risks of buying a website?

The main risk is a drop in visits after a Google update or the closure of an affiliate program. That's why it pays to look at the trend over several months, not just the last one, and to prefer sites with income from different sources.

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Here you'll find websites and blogs for sale: industry portals, niche blogs, review and comparison sites, online magazines earning from advertising, affiliate programs and sponsored content. Buying a site that is already up and running means starting with traffic, content and Google rankings already built.

Before making an offer, ask for read-only access to traffic data and Search Console, earnings for the last few months broken down by source and the time it takes every week to run the site. Check where visits come from: a site that depends on a few pages or a single channel is more fragile. Many checks are the same as those explained in how to value an e-commerce business.

Frequently asked questions

You start from average profit over the last few months, then look at how stable it is: traffic growing or falling, varied sources of visits, earnings from several channels. A site that lives off a single affiliate program or a few pages is worth less than one with income spread across several sources.

The domain, the content, the hosting, the linked accounts (analytics, Search Console, affiliate programs, newsletter) and the contracts with advertisers. Make a written list of everything that is transferred and check that the seller really owns it.

The main risk is a drop in visits after a Google update or the closure of an affiliate program. That's why it pays to look at the trend over several months, not just the last one, and to prefer sites with income from different sources.