Selling a franchise

Sell your franchise business.
With the brand's agreement.

Bars, gyms, stores, ice cream parlors: on Attivita24 your listing reaches people looking for an established business under a well-known brand.

  • From €37 + VAT, one-off payment
  • No commission on the sale
  • Publish anonymously

Attivita24 in the press

Milano Finanza logo
Calcio e Finanza logo
Scenari Economici logo
Il Denaro logo

Attivita24 in the press

Milano Finanza logo
Calcio e Finanza logo
Scenari Economici logo
Il Denaro logo

Before you sell, read the contract

Six points decide how and to whom you can sell.

  • The brand's consent

    The contract is tied to you personally: the buyer must be approved by the brand. Tell the brand before you look for buyers.

  • How long until it expires

    A contract with many years left is worth more. Leaving early can cost you penalties.

  • Royalties and transfer fee

    Buyers want to know how much they pay the brand each month and whether they will have to pay a fee to take over.

  • The right of first refusal

    Some contracts give the brand the right to buy first, on the same terms. Check whether yours does.

  • The lease on the premises

    The lease usually passes with the business, but the landlord must be told.

  • The non-compete clause

    After the sale, for a few years you will not be able to open the same kind of business in the same area.

How to sell a franchise business

  1. Step 1

    Talk to the brand

    Ask how the handover works: timing, requirements for the buyer and any costs.

  2. Step 2

    Set the price

    Start from the profit of recent years. The years left on the contract and how well known the brand is in your area also count.

  3. Step 3

    Publish the listing

    Give the sector, area and figures. You can show the brand name only to the people who contact you.

  4. Step 4

    Introduce the buyer to the brand

    When you find the right person, the brand meets them and approves the takeover. Then you sign at the notary's.

What to know before you sell

What the new owner buys

The business with its customers, the equipment, the lease on the premises and, if the brand agrees, the franchise contract with the years that remain. For the lease, there is a guide on selling a business and the lease agreement.

If the brand says no

In Italy, franchising is governed by Law 129 of 2004 and by your contract: if the brand does not approve the person you have found, you can look for another buyer or sell the business under a different name. In that case the buyer does not pay the brand and the price usually goes down.

Taxes and contract

Before the deed, a preliminary contract is usually signed. You pay tax on what you earn from the sale, as the guide on taxes on the sale explains.

See who's already selling

The prices and figures of franchise listings for sale help you set yours. To understand how buyers think, read the guide franchise or established business.

Frequently asked questions about selling a franchise

All questions

Yes, but you almost always need the brand's consent, because the franchise contract is tied to you personally. The buyer must meet the requirements the brand sets for its franchisees.

You can look for another buyer, wait for the contract to expire or sell the business without the brand, under a different name. Selling without consent can cost you penalties and royalties until the contract expires.

You start from the annual profit, as with any business. The price goes up if the contract still has many years to run and the brand is strong in your area, and goes down with high royalties or a transfer fee to pay. For a first estimate, use the free valuation tool.

Usually yes: when you sell the business, the lease on the premises passes to the buyer. The landlord must be told and can only object for serious reasons.

No. You can give the sector, area and figures and reveal the brand only to people who contact you and seem serious.

From €37 + VAT, with a single payment and no commission on the sale. You will find all the plans on the pricing page.