Cookies policy
This translation is for your convenience. If anything differs, the Italian version applies. Read it in Italian.
Last updated: July 23, 2026
When you visit the website https://www.attivita24.com, owned by Sohostudio S.R.L. (the “Controller”), a banner is displayed with a short cookie notice that allows you to give or deny consent to the use of non-essential cookies, as described in this Cookies Policy. This Policy explains the types of cookies and tracking technologies actually used on the website, their purposes, and the third parties involved.
1. What cookies are
Cookies are small text strings that websites send to a user's device, where they are stored so they can be sent back to the same websites on the user's next visit. They are divided into first-party cookies (installed by the website operator) and third-party cookies (installed by other parties), and by purpose into technical, analytics, and profiling/marketing cookies.
2. Categories of cookies used
- Necessary: essential to the website's operation (session, authentication, storage of consent preferences). They do not require consent.
- Analytics: used to measure website performance and understand how it is used. They require consent (except for tools that do not set cookies and do not process identifying data).
- Marketing: used for advertising, remarketing, and conversion measurement. They require consent.
3. Necessary cookies (consent not required)
| Name | Provider | Expiration | Purpose |
|---|---|---|---|
koa:sess |
attivita24 | Session | User session management |
koa:sess.sig |
attivita24 | Session | Session validation signature |
cc_cookie |
attivita24 | 6 months | Stores cookie consent preferences |
4. Cookie-free analytics tools
Plausible Analytics is a privacy-friendly traffic analytics tool that does not set cookies and does not process personally identifying data. It is used for aggregate statistics and, since it uses no cookies or identifiers, does not require consent.
Privacy: https://plausible.io/privacy
5. Analytics cookies (consent required)
5.1 Google Analytics 4
(without collecting IP addresses) | ID: G-KQHMB8N0Z7 | Processing location: USA
| Name | Expiration | Purpose |
|---|---|---|
_ga |
2 years | Distinguishes users |
_gid |
24 hours | Distinguishes users |
Privacy: policies.google.com/privacy · Opt out: tools.google.com/dlpage/gaoptout
5.2 Microsoft Clarity
ID: u0em7lock3 | Processing location: USA
| Name | Expiration | Purpose |
|---|---|---|
_clck |
1 year | User ID persistence |
_clsk |
1 day | Links sessions |
Privacy: privacy.microsoft.com/privacystatement
6. Marketing cookies (consent required)
6.1 Meta (Facebook) Pixel and Conversions API
Pixel ID: 447615909737446 | Processing location: USA
| Name | Expiration | Purpose |
|---|---|---|
_fbp |
3 months | Identifies the browser for advertising purposes |
_fbc |
3 months | Stores the click from Meta ads |
In addition to the browser-side pixel, we use the Meta Conversions API (server-side measurement), which, subject to marketing consent, sends conversion events and any contact data in encrypted (hashed) form to Meta for campaign attribution and optimization.
Privacy: facebook.com/privacy/policy · Opt out: facebook.com/settings/?tab=ads
6.2 Google Ads
ID: AW-817456906 | Processing location: USA
| Name | Expiration | Purpose |
|---|---|---|
_gcl_* |
90 days | Click ID for conversion tracking |
Privacy: policies.google.com/technologies/ads · Opt out: adssettings.google.com
6.3 Microsoft Advertising (Bing UET)
ID: 343248828 | Processing location: USA
| Name | Expiration | Purpose |
|---|---|---|
_uetmsclkid |
90 days | Click ID for conversion tracking |
_uetvid |
13 months | Visitor identifier for remarketing |
Privacy: privacy.microsoft.com/privacystatement
6.4 Traffic source attribution (first party)
| Name | Expiration | Purpose |
|---|---|---|
att24_attribution |
30 days | Stores traffic source parameters (UTM, fbclid, gclid) for conversion attribution |
att24_vid |
12 months | Pseudonymous visitor identifier for usage statistics |
att24_sid |
1 day | Session identifier for usage statistics |
7. Consent management
When you access the website, a banner allows you to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can change or withdraw your choices at any time using the “Manage cookies” link in the website footer. For Google services, we use Google Consent Mode: without consent, tags operate in a cookie-free mode.
8. Browser management
You can also manage or delete cookies in your browser settings:
Disabling necessary cookies may impair some website functions (access to restricted areas, form submission, purchases).
9. Changes
This Cookies Policy may be updated from time to time. We encourage you to review it periodically.
10. Contacts and complaints
For questions or to exercise your rights (Articles 15-22 GDPR): hello@attivita24.com.
You have the right to file a complaint with the Garante per la Protezione dei Dati Personali (Italian Data Protection Authority), Piazza Venezia 11, 00187 Rome | www.garanteprivacy.it