Year founded
2019
About the business
Casadellozerbino.com, an online store specializing in custom and made-to-measure doormats, rugs, runners, and home textiles. What is for sale * Domain casadellozerbino.com, with 7 years of history and pages already indexed on Google * PrestaShop online store with approximately 250 products already listed, with photos and descriptions * Social media pages: [Facebook / Instagram – Google Business]
Business model
B2C e-commerce on the PrestaShop platform, active since 2019 and connected to a long-established store in Pescara. It sells custom and made-to-measure doormats, rugs, runners, and home textiles to individual customers throughout Italy, with free shipping on orders over €99. More than 1,400 orders fulfilled in 7 years. The average order value increased from €48 in 2020 to €105 in 2025. Acquisition channels: Google / advertising / social media / newsletter. Main customers: [individuals, businesses, or resellers]
Competitors
Competitors include other online stores specializing in doormats, rugs, and home furnishings, as well as general marketplaces. Its differentiator is custom-made personalization, combined with local name recognition and 7 years of online history. [Any direct competitors to be listed by the owner.]
Assets included in the sale
- Domain casadellozerbino.com, with 7 years of history and pages indexed on Google - PrestaShop online store with approximately [250] products, photos, and descriptions - Social media pages: [Facebook / Instagram] - Any supplier agreements, Not included: physical store, VAT number (partita IVA), payment and courier accounts (to be reopened in the buyer's name), and inventory, which can be negotiated separately.
Reason for selling
The owner is closing the business upon reaching retirement age (closure of the physical store and VAT number (partita IVA)) and is selling the online operation, launched in 2019, so its value is not lost.
Company status
Operating - profitable
