Listing updated on April 29, 2026
Year founded
2007
About the business
E-commerce business operating in the beauty sector, specializing in natural cosmetics and organic products, with an established customer base, organic search visibility, and well-established operations. Over the years, the business has developed through online sales of natural cosmetics, products for face, body, and hair care, and carefully selected beauty items. The online channel has generated sales primarily through organic traffic, with a loyal customer base and no strong dependence on advertising campaigns.
Business model
The business generates revenue through direct online sales of cosmetics, beauty products, and personal care products to end consumers. The primary sales channel is its proprietary e-commerce platform. Customers are primarily individual consumers interested in natural cosmetics, organic products, skincare, haircare, and beauty routines. The model is based on purchasing and reselling selected products, managing online orders, fulfilling them through shipping, and leveraging organic traffic
Competitors
The relevant market includes beauty e-commerce businesses, online perfume retailers, digital herbal shops, marketplaces specializing in natural cosmetics, and multi-brand retailers in skincare, haircare, and organic products. Competitors include both established national operators and independent retailers with an online presence.
Assets included in the sale
The sale may include: - e-commerce platform; - domain and related digital assets; - customer database, to the extent permitted by privacy regulations; - available content, product listings, and digital materials; - operating procedures for managing orders, the catalog, and online operations; - any product inventory, to be evaluated separately or as part of the negotiations; - other intangible assets related to the online business, subject to verification and agreement between the parties.
Reason for selling
The sale is being considered as part of a corporate reorganization and a decision to focus on new operational priorities.
