Selling a digital business

Sell your digital business.
E-commerce, software, websites and apps.

Publish your listing among the digital businesses and show the figures that matter to people looking for an online business to take over. You reveal the site's name only to the people you choose.

  • Listing online in a few minutes
  • Site name hidden
  • No commission on the sale

Attivita24 in the press

Milano Finanza logo
Calcio e Finanza logo
Scenari Economici logo
Il Denaro logo

Attivita24 in the press

Milano Finanza logo
Calcio e Finanza logo
Scenari Economici logo
Il Denaro logo

Digital categories

Choose where to publish: this is where buyers search.

See all digital businesses
  • E-commerce

    Online stores on Shopify, WooCommerce or Prestashop, from small stores to brands with their own inventory.

  • SaaS and subscription software

    Business software and apps with customers who pay every month or every year.

  • Websites and blogs

    Portals, blogs and magazines that earn from advertising and affiliate links.

  • Marketplace stores

    Businesses that sell on Amazon, eBay, Etsy and other platforms.

  • Mobile apps

    iPhone and Android apps with active users, subscriptions or advertising.

  • Social and YouTube channels

    Video channels, pages and profiles that earn from advertising and brand deals.

  • Newsletters and communities

    Paid or sponsored newsletters, communities and members-only sites.

  • Web and digital marketing agencies

    Agencies that look after websites, social media, campaigns and Google rankings.

How to sell a digital business

From the figures to the handover, in four steps.

  1. Step 1

    Prepare your numbers

    Revenue and profit for the last 12-24 months, visits and where they come from, active customers or subscribers: these are the first things buyers ask for. For a first estimate of the value, use the free tool.

  2. Step 2

    Publish without revealing the name

    Choose the category, describe what you are selling and add the figures. You do not need to give the site's name or the domain, and your company name never appears.

  3. Step 3

    Reply to buyers

    Interested people write to you through the website. You show logins, data and documents only to people who seem serious.

  4. Step 4

    Hand it over

    Once the agreement is signed, you hand over the domain, code, accounts, suppliers and customers. A few weeks of support help the buyer get off to a good start.

Made for people selling online

How to sell a digital business

An e-commerce store, subscription software, a website or an app is sold like any other business: the buyer pays for income that carries on after you leave. The difference is that almost everything can be measured: sales, visits, customers, subscribers. The clearer and easier to check the figures are, the faster the negotiation.

What buyers look at

First of all, revenue and profit for the last 12-24 months, month by month. Then where the customers come from: a site that lives on visits from Google is worth more than one that depends only on paid advertising. For software and apps, what counts is active subscribers and how many cancel each month; for a social channel or a newsletter, the audience and how much it earns.

How much work it takes also counts: a business that runs on a few hours a week appeals to more people.

What a digital business is worth

The price is usually a multiple of one year's profit: lower for small sites that depend on a single source of visits, higher for software with recurring revenue and few lost customers. For an e-commerce store, the inventory is added at cost.

To start, use the free valuation tool, then compare the price with similar listings.

The company or just the site, and the handover

You can sell the shares of the company that owns the business, or just the assets: domain, code, brand, content, subscriber lists and customers. Taxes and paperwork differ: decide with your accountant.

After signing, you hand over the domain, hosting, code, platform accounts, suppliers and logins. Prepare a list of everything needed to run the business beforehand: the negotiation is simpler and the buyer feels more at ease.

Frequently asked questions about selling a digital business

All questions

Yes. In the listing you describe the category, the figures and what you are selling without giving the domain or the brand, and your company name never appears. You tell people the name only if they seem serious, when you decide.

Revenue and profit for the last 12-24 months, visits per month and where they come from, paying customers. For software or an app, also the active subscriptions and how many cancel each month. Recurring revenue is shown as a range, not as an exact figure.

You can sell the shares of the company or just the business: domain, code, brand, content and customers. Taxes and paperwork differ, so decide together with your accountant.

After signing. The domain is transferred from the control panel where you registered it; code and content are handed over with the logins. Amazon, the app stores and some platforms have their own rules for a change of owner: check them before signing.

From €37 + VAT, with a single payment and no commission on the sale. You will find all the plans on the pricing page.