Free valuation

What is your business worth?

A price range in one minute, worked out from your figures and compared with what the 787 businesses for sale on Attivita24 are asking.

Your business

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Attivita24 in the press

Milano Finanza logo
Calcio e Finanza logo
Scenari Economici logo
Il Denaro logo

Asking prices, sector by sector

Before you set a price, see what others are asking. These are the average asking prices in the listings online on Attivita24, updated on October 29, 2026.

Go to the Osservatorio
SectorFor sale nowAverage asking price
Restaurants139€156,800
Bars and cafés79€111,832
Artisan and professional businesses47€847,267
Pizzerias41€129,619
Clothing stores26€81,727
Beauty salons23€46,227
E-commerce22€99,800
Hair salons21€70,143
Tobacco shops20€299,231
Pastry shops16€184,286

Asking price, not selling price: the final price is agreed in the negotiation.

How we reach the valuation

  1. Step 1

    We start from the operating margin

    EBITDA: what is left after costs, before taxes, interest, depreciation and amortization. It is the figure buyers look at, more than revenue.

  2. Step 2

    We apply your sector’s multiples

    A bar is not worth the same as a hotel. For bars and restaurants, 2 to 4 times the margin; for hotels, 4 to 7.

  3. Step 3

    We compare with those who are selling

    See whether your range is above or below the average price asked by businesses like yours for sale on Attivita24.

The estimate covers the business itself: if you own the premises, they are valued separately. Rent, debts and inventory can move the price.

Frequently asked questions

Read all FAQs

That is about €130,000 of sales a year, but the value is worked out on what is left after costs. With €25,000 of profit the range is around €64,000–128,000. For comparison, look at the average price asked today by bars for sale on Attivita24. With your own figures you get the estimate in a minute.

It is a starting point, not a formal appraisal. We use the typical values for your sector: for a bar or a restaurant, for example, 2 to 4 times what is left after costs. The final price also depends on rent, debts, inventory and how much the business depends on you.

Ask your accountant for the EBITDA from the latest financial statements: it is what is left after costs, before taxes, interest, depreciation and amortization. If you only have a rough idea, enter that: the estimate will be less precise but still useful.

No. The estimate covers the business itself: goodwill, license, equipment and customers. If you own the property and sell it with the business, it needs to be valued separately and added on.

The average prices you see are the ones sellers ask in their listings, not the prices deals close at. The final price is usually a little below the asking price: that is why we give you a range and not a single figure.

Only you. We do not publish them or show them to anyone. We ask for your email to send you the result.

Yes. If you are negotiating for a business, enter its figures and compare the result with the asking price.