Listing updated on August 4, 2025
Year founded
2022
About the business
Unisex streetwear brand founded in 2022, born from a strong emotional idea and translated into high-quality, limited-edition pieces with a strong identity. It has generated more than €81,000 in sales, building a solid community and a recognizable style. A young, authentic brand with a soul.
Business model
Infatuation generates revenue primarily through the direct sale of limited-edition unisex streetwear. Revenue comes from online sales of T-shirts, sweatshirts, pants, and accessories, with margins optimized through targeted production and no overproduction. The model is D2C (direct-to-consumer), with no intermediaries. This allows greater control over branding, the customer experience, and margins.
Competitors
5mc2, 545, reaven, OMY, perfect
Assets included in the sale
Brand, website, social media, domain, techniques and strategies implemented to date, suppliers
Reason for selling
Sale to fund a new project in a different industry
Company status
Operating - profitable
