Home, furniture, and garden e-commerce business operating since 2004

Online figures

Monthly recurring revenue

€25,000 – €50,000

Paying customers

130

Customers lost per month

5%

Visits per month

26,000

Where visitors come from

Advertising, Email, Social

Platform

prestashop

Hours of work per week

40

Year launched

2004

About the business

Sale of a long-established Italian e-commerce business specializing in furniture, home decor, household goods, outdoor products, and garden items. The business has been online since 2004 and has an established domain, a multi-year commercial track record, and a technology infrastructure developed to automate much of its operational processes. The business model is based entirely on dropshipping and cross-docking: no warehouse, no inventory, and no capital tied up in stock. The business can be relocated, managed remotely, and operated with a particularly lean organizational structure. Key figures: Approximately €952,000 in revenue between January 2025 and October 2026 More than 3,500 completed orders Average order value of approximately €270 Approximately 26,000 catalog items Established network of approximately 60 suppliers Automated management of catalogs, prices, and availability Free shipping throughout Italy The commercial margin on products exceeds 30% of revenue before shipping and commissions. After the cost of goods, shipping, and sales commissions, the contribution margin is approximately 20% to 23%, before overhead, advertising, and personnel costs. Customer acquisition is supported by organic traffic and established Google Ads and Meta Ads campaigns, with an average investment of approximately €1,100 per month. The sale includes the domain, platform, source code, automation systems, catalog, transferable supplier relationships, advertising accounts, digital channels, operating procedures, and initial support to be agreed upon. The sale is motivated by a reorganization of the company’s assets. Accounting data, traffic reports, technical details, and commercial agreements will be shared with qualified buyers upon signing an NDA.

Reason for selling

Reorganization of the company’s assets

Company status

Operating - profitable